Hello Reith.
A new face of the BBC, Reith is a custom typface, designed by Dalton Maag, to be used across all its services and platforms; including News.
I was part of a working group to look at how News could embrace Reith.
Brace yourself.
Who we are.
Meet Bob and Peter. They're both in their 50s and are white, middle class men.
This is how people see BBC News; An older male with a middle of the road English name.
He’s generally nice but a bit too serious and plays it safe.
We have a bigger audience to meet. Reith can help us deliver personality.
Guess who?
How well do users recognise content from other news providers?
Guess who?
How well do users recognise content from other news providers?
BBC News attribution on Facebook:
16%
Don't forget the other player.
Apple News (#1) attribute better than we do. With Helvetica.
How Reith can benefit BBC News.
How Reith can benefit BBC News.
01
Trust in us
01
Trust in us
02
Personality
02
Personality
03
Attribution
03
Attribution
Serif & Sans contrast
Big typography
Typographic refinement
Crafted experience
Contrast
Use of colour
Imagery
Inclusivity
And share.
We know users don't really share content. So let's make our content as screenshot-worthy as possible.
And share.
We know users don't really share content. So let's make our content as screenshot-worthy as possible.
Show off.
Let's show off our photography pieces.
What if?
Across many projects of exploration, I had the opportunity to look at how and where we use Reith.
Brand is the result of several elements at play.
5 workshops.
100 designers.
50 minutes.
To the press.
To welcome Reith to BBC News, we commissioned a newspaper documenting our type explorations.
To the press.
To welcome Reith to BBC News, we commissioned a newspaper documenting our type explorations.
