This just in.
As part of the Reith transformation, an opportunity to align on our visual comms across both digital and broadcast surfaced.
For the first time, UX & Broadcast would work together to create a consistent Breaking News language.
Problems
01
Branding is not consistent across different touch points
02
There's no attribution to the BBC. We don't own a red globe.
03
We're using different globes and a different red.
2 Become 1.
For the first time, UX and Broadcast designers would be spending a week exploring and designing a 'Breaking' solution that works across both mediums as well as for third-party platforms.
Timelines.
We needed to understand the journey of a piece of breaking news - for both mediums.
A story can be 'Breaking News' for 8 hours on TV, (we followed a story) whereas online, it is only 'Breaking' for 15 minutes.
Needs, expectations and experiences are different.
Explained.
Explained.
01
Use Reith to communicate urgency with Bold uppercase.
02
Slap that logo there and let BBC News own the story.
03
Keep our globe, but let's reduce the noise.
03
Keep our globe, but let's reduce the noise.
04
Red all over.
04
Red all over.
Speaking of Red.
During the exploration, we questioned where, when and why we use our red.
Could we use it to also communicate BREAKING and LIVE content?
Flexible.
Can we help with the overload of content when we also show a LIVE component?
Using the Brexit story, how can we show stories are related and not constrained by our modular design?
Flexible.
Can we help with the overload of content when we also show a LIVE component?
Using the Brexit story, how can we show stories are related and not constrained by our modular design?
Calm.