Chrysalis.
/ˈkrɪs(ə)lɪs/
- A transitional state.
- Codename for this project.
Mission
To create valuable habit with U35s, we will build an app that is useful everyday.
A personalised experience that allows effortless discovery of news that is important, interesting and relevant to each of our users.
User Needs & Pains
Throughout this project we always referred back to our user needs and pains that helped form 6 behaviour modes when consuming News.
These reflect our wide user-base and would allow us to focus on our under 35 target audience.
The Plan
01
Young
audience focused
01
Young
audience focused
02
An app within the current app
03
For the first time, testing at scale
1.2.3.4.5. Sprint.
3 sprints + MovingBrands + UX + Product + Editorial + Marketing + Engineering + coffee and cakes =
1000's of ideas.
Below are just a few examples of what we produced in a couple
of days.
HMV Mix makes music more social - listen, talk and discover new sounds with friends or alone.
Editions
Looking at how users would
react to editions of the news
throughout the day.
Outline
Let's pick out components from an article so we can support users as they skim and dig through stories.
Jukebox
Generate and curate your news feed differently.
Visual Language.
What does the new BBC News app
feel like?
We tested designs with 300 of our underserved audiences to make sure we were talking to them.
I have a great story about this actually - Can't tell it here.
Visual Language.
What does the new BBC News app
feel like?
We tested designs with 300 of our underserved audiences to make sure we were talking to them.
I have a great story about this actually - Can't tell it here.
Let's play. Video.
Youths love video.
I do. You do, we all do.
Let's make it a great experience.make sure we were talking to them.
I have a great story about this actually - Can't tell it here.
And Pause.
What works best for all our users?
Let's pause between each video.
Next. Now.
Let's show the next best thing to our users as quickly as possible.
Then test both.
Today's videos.
An editorially-curated package of videos we think our users should watch.
With a UI that responds to our users - effortlessly.
Grow don't go.
Support our user's needs by making the content work for them. Fullscreen is great - but not always.
🤞🏻
It wasn't a guess.
User pain points and needs helped to determine the best experience.
IA.
How do people navigate through the app and what are they navigating through?
We worked with UXA's to test different app models.
The forecast is...
Weather. People love it. Throughout our testing and research, our user's told us they want it. So we did it.
Piece of art.
We don't usually have great images.
But when we do, let's show it off.
All aboard.
A quick workshop focusing on how we onboard users to the new experience.
There's so much.
I could talk for hours.
Here's a few other things.
Autoplay video within feed
Live & Breaking content
Quickly build more content
Time to read
