National Holidays is a coach-based holiday company based in the North East of England. Offering holidays both within the UK and Europe, National Holidays has become an iconic coach holiday provider. I created my own brief to re-brand the National Holidays identity and to move it away
from the current style.
The aim was to create a fun, friendly and relaxed identity that would familiarise itself amongst holiday goers. Currently, National Holidays use the symbol of a sun; I developed this further through experimenting with other shapes and colours – especially gradients. From a marketing perspective, I thought it would be great to highlight the benefits of coach-based holidays and therefore added a playful slogan.