Choosing an existing interface, I needed to redesign and improve the aesthetics and the usability functions that currently exist. It was important to understand how and why users interact with the interface and how this can be improved whilst keeping its use in mind. As ITV rebranded almost soon after my redesigns, I decided that I would also visualise how their new identity could also work with the same structure – only the visual style differs.
Concentrating on the ITV News website, I believe I strongly improved both the aesthetics and usability functions of the website. Understanding audiences as well as other new corporations was key in order the create a design that is intuitive, natural and yet different to those currently available.