BBC News.

With the introduction of BBC Reith, my task was to establish a coherent look and feel for digital videos that is recognisable across different contexts and devices for BBC News.

The then current video experiences were not consistent for users and attribution for BBC News across social media was just 16%.

BBC News.

With the introduction of BBC Reith, my task was to establish a coherent look and feel for digital videos that is recognisable across different contexts and devices for BBC News.


The then current video experiences were not consistent for users and attribution for BBC News across social media was just 16%.

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BBC News. All over.

Limiting the colour palette, video content will be stronger in conveying the BBC News brand.

Solid fill backgrounds are encouraged within videos. Whether it’s a quote, statistic or even a title - these coloured breaks make content digestible and pushes the BBC News brand.

HMV Mix makes music more social - listen, talk and discover new sounds with friends or alone.

BBC News. All over.

Limiting the colour palette, video content will be stronger in conveying the BBC News brand.


Solid fill backgrounds are encouraged within videos. Whether it’s a quote, statistic or even a title - these coloured breaks make content digestible and pushes the BBC News brand.

colours
motion
accentred
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Move.

The animation of each line of text sequentially revealing itself and hiding itself is a strong attribute that BBC content has become familiar with.


Guide. Highlight.

The accent is here to guide text and graphics onto the screen and highlight key information.

HMV Mix makes music more social - listen, talk and discover new sounds with friends or alone.

Move.

The animation of each line of text sequentially revealing itself and hiding itself is a strong attribute that BBC content has become familiar with


Guide. Highlight.

The accent is here to guide text and graphics onto the screen and highlight key information.

reith

Unite.

This brief involved working alongside existing stakeholders and keeping them on the journey. 

For the first time, we would also collaborate with broadcast designers to create a coherent experience for our audiences.

 

HMV Mix makes music more social - listen, talk and discover new sounds with friends or alone.

Unite.

This brief involved working alongside existing stakeholders and keeping them on the journey. 

For the first time, we would also collaborate with broadcast designers to create a coherent experience for our audiences.

stakeholders
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Who are we?

We developed an opening sting that not only reflects the strong brand of BBC News, but it also doesn't disrupt the video experience.

The 2 second sting takes its visual cue from the existing broadcast visuals; making it suitable for digital platforms.

This was a joint exploration with James Robinson
- a former BBC trainee.

HMV Mix makes music more social - listen, talk and discover new sounds with friends or alone.

Who are we?

We developed an opening sting that not only reflects the strong brand of BBC News, but it also doesn't disrupt the video experience.

The 2 second sting takes its visual cue from the existing broadcast visuals; making it suitable for digital platforms.

opening

Fin.

To reinforce the BBC News brand, we also created an end sting that puts the BBC stamp on it's news output. 

This also followed the visual language of the opening rings from the broadcast - wiping across the screen with a gentle transparency inbetween.

 

HMV Mix makes music more social - listen, talk and discover new sounds with friends or alone.

Fin.

To reinforce the BBC News brand, we also created an end sting that puts the BBC stamp on it's news output. 

This also followed the visual language of the opening rings from the broadcast - wiping across the screen with a gentle transparency inbetween.

closingimage

Global.

All these designs are used across the BBC News World Service touchpoints.

This meant designing with additional branding in mind as well as designing for multiple languages and fonts. 

It was hard work - but it has created a strong visual identity for all BBC News videos across the world. 

 

HMV Mix makes music more social - listen, talk and discover new sounds with friends or alone.

Global.

All these designs are used across the BBC News World Service touchpoints.

This meant designing with additional branding in mind as well as designing for multiple languages and fonts. 

It was hard work - but it has created a strong visual identity for all BBC News videos across the world. 

ws

Trump-ed.

We explored multiple avenues - and it's always worth showing the output.

Apologies for Trump.

 

HMV Mix makes music more social - listen, talk and discover new sounds with friends or alone.

Trump-ed.

We explored multiple avenues - and it's always worth showing the output.


Apologies for Trump.